In World War 2 woman were encouraged to look their best to keep up morale and adorned their lips with red shades patriotically named ‘Regimental Red’ ‘ Fighting Red’ or “ lips in uniform”. It was also a glamorous middle finger up to Hitler who despised woman wearing makeup.
However later on in the war as a result of many raw materials going to the war effort and makeup companies choosing to use their resources to make army camouflage makeup and army foot powder makeup became scarce.
Woman were encouraged to make do with whatever makeup they already and waste nothing. In times of desperation woman made their own lip stains at home using beetroot.
Eye were often kept quite natural with just a slick of eyeliner, mascara and neutral eyeshadow colours with beige often used to highlight.
Eyebrows were kept thicker, heavily arched and kept in place with Vaseline. Red lips were also fashioned not only for patriotism but also because they instantly set of the face Application of red lips was quick and easy which was key as woman were often busy as they had their part to play in the war effort.
Rouge was applied to the apple of the cheeks often in rosy red and pink colours and lipstick could be used as a substitute for blush.
Foundation used was Pan stik or Pan cake-which were often slightly darker than natural skin colour finished off by a generous helping of powder.