1940s Makeup


In World War 2 woman were encouraged to look their best to keep up morale and  adorned their lips with red shades patriotically named ‘Regimental Red’ ‘  Fighting Red’ or “ lips in uniform”. It was also a glamorous middle finger up to  Hitler who despised woman wearing makeup.


However later on in the war as a result of many raw materials going to the war  effort  and makeup companies choosing to use their resources to make army  camouflage makeup and army foot powder makeup became scarce.

Woman were encouraged to make do with whatever makeup they already  and waste nothing. In times of desperation woman made their own lip stains at  home using beetroot.

Eye were often kept quite natural with just a slick of eyeliner, mascara  and neutral eyeshadow colours with beige often used to highlight.

Eyebrows were kept thicker, heavily arched and kept in place with Vaseline.  Red lips were also fashioned not only for patriotism but also because they  instantly set of the face Application of red lips was quick and easy which was key as woman were often  busy as they had their part to play in the war effort.

 Rouge was applied to the apple of the cheeks often in rosy red and pink  colours and lipstick could be used as a substitute for blush.

 Foundation used was Pan stik or Pan cake-which were often slightly darker than natural skin colour finished  off by a generous helping of powder.


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2 thoughts on “1940s Makeup

    1. Oh no your really lucky not to have thick eyebrows my natural brows are awful and grow thick really quickly they are a pain haha. I have really been enjoying doing these looks and definitely going to do the 80s 🙂 x


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